Private: Catering Business – How to Increase Revenue with SEO

The catering market is very competitive. You are not the only one offering the service. While you may have the best products and services, you have to reach out to potential customers using several channels. As a catering business, search engine optimization (SEO) is definitely not on top of your to-do list. The truth, however, is that without SEO, you will only benefit from recommendations from the handful of clients you serve. SEO helps you cast a bigger net. This helps get more customers. The best thing is you don’t have to handle SEO alone. You can take advantage of the services of digital marketing agencies like dNovo Group.

Keeping in mind your competitors are already using SEO, you have to be smart and address all the relevant areas. This post looks at the most important things you must do to outrank your competitors.

SEO Analysis and Audit

If you don’t know where your business stands, you will not know what needs to be done to take it to the next level. One of the most important steps before implementing an SEO campaign is doing an SEO analysis and audit of your website. The analysis and audit should look at the following:

Your current online presence
Page load speed
Are your webpages mobile friendly?
On-page and off-page optimization
Does your website have enough pages?
Is the website easy to navigate?

Keyword Research

The next step is coming up with a list of keywords for your catering business. Your website may have the best content, but if it lacks relevant keywords, it will not rank well in search engine results. You need to use keyword research tools to find catering keyword terms that are searched the most. You need to fine-tune your list to match the products and services you offer.

On-Page Optimization

Every aspect of your website’s on-page optimization has to be covered. This includes titles, headings, content, meta descriptions, and technical aspects, including internal linking and schema. On-page optimization creates the foundation your website needs to rank better in search engine results.

Link Building

Links are what enable search engines to determine the quality of your website. If you have more links from authoritative websites in your industry, search engines will decide that your website is high quality. Links also help search engine crawlers to find and index your website. Keep in mind that quality trumps quantity. Don’t add too many links for the sake of adding them. Only add links from relevant and high-authority websites.

Content Marketing

Great content is the key to success in online marketing. You need to add well-written content that is related to the products and services you offer. Your content must also answer the most frequent questions your customers ask.

Google Maps Marketing

Local SEO is vital for a catering business. Make sure your business can be found on Google Maps, and you use location-based keywords.

Analytics

Last but not least, to improve your marketing strategy, you have to keep an eye on how your campaigns are performing. Analytics will help you see where you are excelling and where you are falling behind.